This indeed is the 21st century, and society we
live in is full of gadgets, toys, more toys, and gizmos. These are the things
that induce style, fashion, status and class. Not to forget that these things
are available to almost everyone, not just privileged few.
People from all walks of life are glued to it, and thanks to
the advances in the world of technology the print and the electronic media are
flooded with advertisements that appeal to one and all.
Open any newspaper, magazine you will find endless
advertisements appealing, tempting and never ending, staring right on your
face. You can’t miss it for sure!!!
The goods and services are just a click away, a click of a
mouse and you can order things or service at your door step …
We are raising our children, today’s young generation, in
the epoch of consumerism. We are the ones who have introduced them to techno savvy
lifestyle at young age.Toys are now made too vivid, leaving not much room for
children for imagination and imaging. As we know, imagination is the fundamental
of creation, and once we lose the ability to imagine and imaging , we lose the ability
of creating..I remember the days, when a small toy, a doll, a piece
of candy use to bring that smile on our face. Gone are those days, when life
use to be simple and shopping for the kids use to be fun.
Placate, voyages, homes, lavishness, name it and it’s within
the reach of the person who is ready to pay the price. The paraphernalia of a
high-quality life are no longer just a dream or the exclusive realm of the
wealthy. And this is just the beginning of the obvious, noticeable expenditure
of the society. Behind the convenience, it’s not longer the matter of meeting
the need, it’s the “want “. Each and every member of the family has his own
want list, the list which gets longer and longer day by day.
Do not get me wrong, I am not against technology; it’s very
much a part of our daily lives. Technology is wonderful, faster and more
accurate. It has helped us to explore the space, the depths of oceans and the untraded
parts of the earth. Mankind will be ever so grateful, for the advances it has
made in science, communication and medical field.
But don’t you think, there are downsides to it as well, man
wants more of convenience that comes with it. If fuels the imagination,
stimulates the need to want more, is encourages the desire to pamper oneself when
we have more then what we need, generally promotes a sense of good lifestyle. May
it be an occasion or any season, market has endless ideas and goods, where in
the quality is slipping down too fast. I
Have we ever thought that how did we manage before; when
most of the chores were done manually and the time taken to finish them, it’s
obvious that the convenience that technology offers is hard to ignore. Push a button
and laundry and dishes are done, wouldn’t you be lost without a remote, a cell,
phone which is now a mini computer!!!!
Communication is revolutionized; each and every member of
the family has to be wired. The added paraphernalia that goes with it , some of
the items are good to have but not a necessity it does not matter , it becomes a must have ..
The quest for merchandise goods is at excessive proportions.
It hits terribly the core of an individual. Some can or will solely measure triumph
relative to their material chattels. Some determine their self-worth with
material acquisitions. The words status and prestige are medals they wear
proudly, and it makes them happy as well.
How much of these goods are available on credit? How many
sleepless nights are spent doing endless calculations and adjustments? Is there
room for a quiet time that comes at no cost? Or do they experience that feeling
of emptiness amid snug surroundings?